2003 – 2005: Thomas Beauvillain, oenologist
in the Lot Region, develops two original and unique wine-based
cocktails: “Rose Pression ©®” and “Blanc Pression ©®”. The tasting
results are positive but the first consumer tests show that
people don’t drink a lot of the cocktail because of its high
alcohol percentage (12°). The alcohol percentage of “Rose Pression
©®” et “Blanc Pression ©®” is reduced to 6°.
May 2005: The two cocktails are protected by a copyright.
July – August 2005: “Rose Pression ©®” and “Blanc Pression ©®”
are served during festivals in the Lot region.
January 2007: The firm “Rose Pression SARL” is founded to commercialize
these two original cocktails. November 2008: Rose Pression SARL
moves into the new 500m² site based in Prayssac. A
new team is employed to industrialize the production and to develop
the marketing strategy.
January 2009 – April 2009 : several bars, restaurants and
supermarkets in the Lot discover the products. In the Lot and
Garonne, Le Gers and L’Aveyron the summer festivals choose
Rose Pression. The first reactions in Toulouse are very positive.
21th of March 2009: First client in Belgium. Soirée Rose Pression
in the Roode Loper, 2930 Brasschaat
The 18th of April 2009: Rose Pression is available in Belgium
supermarkets. Van Ende Supermarkets in 2930 Brasschaat and
2940 Stabroek start selling Rose Pression.
The 1st of May: The Bleu Pression is tested during Rose, Blanc
and Bleu Pression night at AndCo Prayssac. The Bleu Pression
was a hit. After less than 1 hour all Bleu Pression was sold
out.
Summer 2009 : Rose Pression is sold during several summer
festival in the Lot, L’Aveyron, Le Lot et Garonne, Le Gers,
La Corrèze et Au Cantal.
Above that, the 2 cocktails take off abroad. Several bars and
restaurants in Germany (Munich), Belgium (Brasschaat – Kapellen)
started selling Rose Pression with big success.
Meanwhile the Facebook fan page attains +/-1000 fans in 2,5
months.
September 2009: Rose Pression improves its packaging. The small
5L kegs are replaced by 5L kegs with integrated gas cartridge.
The new 5L keg allows you to keep the products sparkling during
30 days after opening.
22nd – 26th of November 2009: Rose Pression participates in
the HORECA EXPO fair with its importer/distributor B-lite.
Several distributors and bar owners discover the original wine
based cocktails. Sales in Belgium increase every month. Rose
Pression is sold in around 30 bars in the Antwerp region.
December 2009 – January 2010: Rose Pression takes off to the
Netherlands. A Dutch importer/distributor is interested in
commercializing Rose Pression in the Netherlands.
To be continued. |